A user-friendly, private platform for women’s mental well-being

Creating inclusive therapy MVP for Spanish women

Objective: Design a platform that feels accessible and welcoming for women who may have limited time, financial resources, or hesitation about therapy. In designing Psicoline, the priority was to make therapy accessible to all women, regardless of their time constraints or financial limitations. The onboarding process needed to feel welcoming, so I focused on simplicity and clarity. By using plain language and minimizing the information required to sign up, I’ve made it easy for users to explore the app without feeling pressured to share too much about themselves.

Problem & Opportunity

Psicoline addresses the need for a familiar and professional space where women experiencing difficult times can feel comfortable discussing their problems, regardless of their location or available communication means. The platform ensures that users do not have to compromise on their work or childcare responsibilities to receive treatment. This is achieved by providing flexible scheduling options, various communication methods (such as chat, video calls, and phone calls), and an easy-to-navigate interface.

Process

Solution

Project Gallery Image for 50% width of the screen #1

Creating accessibility and inclusivity to make therapy accessible

Objective: Design an accessible, welcoming platform for women with limited time, budget, or initial hesitation about therapy. Psicoline prioritizes inclusivity, simplifying onboarding with clear, straightforward language and minimal information requirements. This user-centered approach ensures that all women can explore the app comfortably and without pressure.

A user-centered interface for quick access

Objective: Make therapy feel as accessible as chatting with a friend. To create an instantly approachable experience, Psicoline provides quick access to essential tools, like mood check-ins and self-assessments. Simple, clear call-to-action buttons make navigation easy, clutter-free, guiding users every step of the way.

Project Gallery Image for 50% width of the screen #2

Building empathy through content and visual design

Psicoline’s language, visuals, and interactions are designed to feel empathetic and understanding, avoiding clinical jargon to make users feel seen, not diagnosed. Personalized suggestions and a warm, welcoming design create an inviting space that feels attuned to each user’s needs.

Intuitive navigation and usability

A clear, intuitive menu structure should be accessible from any page, guiding users seamlessly through subcategories. Responsive design is essential, adapting fluidly across devices to ensure a consistent visual and functional experience on desktops, tablets, and smartphones alike.

Psicoline's design prioritizes accessibility, ensuring that women can access psychological support without having to disrupt their daily routines or responsibilities. By integrating various communication options, the app provides flexibility and convenience, making it easier for users to seek help whenever they need it.

By addressing the specific needs of women and creating a welcoming, professional space, Psicoline empowers users to prioritize their mental wellbeing with confidence and convenience. As a product designer, the primary objective was to create an intuitive, accessible, and empathetic user experience that addresses the core needs of our target audience. Through extensive user research and testing, the design process focused on creating a user interface that is both simple and engaging, allowing users to navigate the app effortlessly. The use of calming color palettes, familiar visual cues, and seamless interactions contributes to a sense of ease and trust, essential for encouraging users to open up about their personal struggles.

Pininfarina Shop Experience

Psicoline MVP

Nok Nok London